McDonald’s x UberEats x Chegg Digital Campaign
UberEats and McDonalds partnered up to offer discounted food delivery to students. I developed a pitch for McDonald’s & UberEats to partner with Chegg and they loved it. Check out the campaign below.
Signed-In Homepage Takeover Experience
Sign in interstitial and Video takeover. Both high impact deliverables
Takeovers
The Writing Tools Video Takeover had 431k of video views, 8,896 clicks, and 2.06% CTR
Emails
Chegg sent out 193k emails to Chegg’s student base. Over 20% open rate (19.46% is Chegg’s Benchmark) with a CTR of .90%
Banners
Examples of the different sizes used for the campaign
