Chegg’s Music 101 Brand Partnership Music Contest
Chegg Music 101 was one of the largest back-to-school programs reaching millions of students on thousands of campuses nationwide. The program was launched in honor the life of David B. Goldberg, Director of Marketing Strategy at Capital Records. To celebrate Dave’s life, every winning school is awarded a $10,000 David B. Goldberg Grant, supporting the next generation of music innovators.
Contest Objective: Align a brand partner with a music artist, via Chegg Music 101 platform, that targets the college and high school audience.
Challenge: How to “marry” 3 brands into one cohesive contest, concert, and AMA experience.
Entry pages to the contest.
Submission of entry into the contest.
Outcome:
Drove 100,000+ votes with 2,500 schools voting
100MM+ total impressions including social Imps
Epic Concert
