Chegg x ASU x GSV

The American Student Field Guide

THE BRIEF:
Chegg’s Ceo, Dan Rosensweig, gave a speech about the plight of students and how the U.S. school system destined for a bubble burst. How do we share the statistics and keep at the top of mind of attendees?

SOLUTION:
Create The American Student Field Guide. A booklet presenting the statistics about American students and what they face if they decide to continue their education. The booklets were handed out during the presentation.