McDonald’s x UberEats x Chegg
Digital Campaign
UberEats and McDonalds partnered up to offer discounted food delivery to students in need. I helped pitch McDonald’s & UberEats to partner with Chegg. They loved it. Check out the campaign below.
Signed-In Homepage Takeover Experience
Email and display banners to share with students.
A Perfect opportunity to combine my love of fries and copywriting.
Takeovers
The Writing Tools Video Takeover had 431K of video views, 8896 clicks, and 2.06% CTR
Emails
Chegg sent out 193k emails to Chegg’s student base. Over 20% open rate (19.46% is Chegg’s Benchmark) with a CTR of .90%
